Web Filtering Company Bloxx Goes Down Under the Depths of The Net

Released on: March 26, 2008, 5:02 am

Press Release Author: Bloxx

Industry: Computers

Press Release Summary: Rapidly Growing Web Filtering Company Looks To Continue
Global Expansion

Press Release Body: Bloxx, the enterprise web filtering specialist, today announced
that it will continue its international expansion by opening a sales office in
Brisbane in Australia. The operation will be headed up by Hadley Weir, who brings a
broad range of expertise in domestic and international IT and security sales and
marketing to the new Australian arm of the company

The company, listed in the 2007 Deloitte Technology UK Fast 50 and the EMEA Fast
500, is attracting a growing number of new customers following the launch last year
of its Tru-View Technology web filtering appliance. This places Bloxx web filtering
at the forefront of the content filtering market by combining the best of
conventional tools with new intelligent real-time identification methods. Tru-View
Technology analyses and blocks websites quicker and more accurately than other web
filters which use manual classification and keyword scoring and offers the only
viable way to keep pace with the continued dramatic growth of the Internet.

"The Australian web filtering market is currently dominated by the bigger players
and following the recent acquisition of Surfcontrol by Websense, customers now have
a dramatically reduced choice and reseller partners are disillusioned," said Bloxx
Australia Managing Director, Hadley Weir. "Our revolutionary Tru-View Technology
translates into significant customer benefits and combined with our no 'cost per
user' pricing model and our no nonsense approach to business, we believe we can be
very successful in the Australian market."

"In support of the launch, we are looking to sign up a limited number of top tier
resellers and rewards will be excellent for the right partners."

"Weir brings a great combination of proven success in security sales and first hand
knowledge of the Australian market which we're planning to utilise in this recruit
of top tier resellers," said Bloxx Managing Director, Eamonn Doyle. "This expansion
into Australia marks yet another significant milestone in the ongoing growth and
success of Bloxx."

Weir, who most recently was the Sales Director for Irish-based audit and compliance
company PixAlert, is a seasoned IT and Security executive with over 14 years of
experience in developing new markets. Prior to PixAlert, Weir managed the sales
division of Skynet Global, where he was involved in the first deployment of wireless
hotspots across Australian airports. Previously, he held a number of sales and
marketing positions with Australian IT companies, including Alstoms New IT Services
division in Sydney.

About Bloxx Tru-View Technology
Bloxx Tru-View Technology uses internationally patent pending technology to analyse
and block web sites quicker and more accurately than other web filters, which use
manual classification and keyword scoring.

Tru-View Technology uses intelligent identification and analysis providing instant
classification of web content as soon as it is accessed even if the content has not
been seen by anyone before.

Bloxx Tru-View Technology helps organisations proactively manage users' access to
web content which might lower productivity, expose the organisation to risk and
liability or pose a network security threat.

An estimated 1 million + users already benefit from enhanced security and
performance with low administration and no cost per user charges. Additional
protection is provided via anti-virus, anti-spyware and anti-phishing functionality,
alongside onboard cache

About Bloxx
Headquartered in the UK with sales offices in Holland, the USA and Australia, Bloxx
offers appliance-based web filtering for medium and large organisations in both the
business and public sectors. Leading UK investment groups such as Braveheart
Investment Group Plc and Archangel Investments Ltd. have invested in Bloxx. For more
information please visit: www.bloxx.com.


Web Site: http://www.bloxx.com

Contact Details: Editorial Contacts
Interviews, photography and further information are available from Martin Brindley
or Claire McCowan at MCC International.
MCC International Ltd
Tel: 01962 888100
Email: bloxxpr@mccint.com

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